Online Publication Software: the Secret to Picking the Best One for You
May 17th, 2010
Ruining even the best digital catalog is sadly very easy, even if you’ve put all your effort into it, with a bad choice of digital catalog package. In fact, picking out a software provider is the most important decision you’ll take when you produce an ezine. They do a lot more than merely guide you in formatting the content. Out of the potential features, being easy to use is the most important. If you can’t run the software it doesn’t make any difference how good it is claimed to be! Make the time to dry run multiple packages before you pick a provider for your ezine.
Because hacking and spamming are issues online, security should be another main concern before creating an online publication. What measures are placed securing your creation? How about the content? What protection has been put in place which keeps people from simply copying and pasting your content? You’ll need to take into account the business plan to properly promote your online magazine. Whatever marketing strategy you go for, you will should think about these matters: perhaps not for every single issue but rather for the business as a whole. How will you use modern media? How are you handling ads? Marketing your online journal will probably require search engine optimized content.
Back issues will be one thing you ought to consider when you create a digital publication. What accessibility will there be to the public? If not widely available then you have unlimited hosting possibilities and you need to examine a range of hosting possibilities. Will you share teasers to publicize the interactive newsletter?
Before having to address them in earnest, you should think about some potentially critical issues. What about the level of tech-support? Check the FAQs. Do they feature a how-to guide? If a response time isn’t published ask them about it. How well staffed is their tech-support line or email address? This is admittedly a case of last-not-least consideration. Chances are you really don’t want to find out only when it’s too late that they’re not up to it… Your choice now will be what determines how your publication does - consider carefully before picking out your vendor. Google the term “Zmags” to find further useful tips.
Entry Filed under: Online Web Resources, Publishing Tips + More