Thinking about Presenting like a Newsreader
February 7th, 2010
Most of the following UK celebrity speakers, presenters and television personalities are available for dinners, personal appearances, ads and conferences in England, Ireland, Scotland and Wales - and indeed, worldwide. Some celebs will also host awards ceremonies and presentations.There are many ways in which you can send your marketing messages to your target audience, but it pays to know where they are. A well documented study showed that over 90% or the general population (aka your customers) listen to the radio every week and most of them do so every day. I was listening to radio 2 the other day on BBC radio and I heard the news. I was actually impressed with how clear the newsreaders have been speaking. Whenever, I try to speak within the microphone or even just leave a message on my telephone, I sound all weird! Voice works on a subconscious level even more than on a conscious level. There is voice detection technology used by law enforcement agencies and in corporate espionage. It works much like a lie detector”but without the person being judged knowing that its happening. Some on the finest inside the small business in the voiceover arena include Bill Buckley and a number of that crowd. You could believe the radio announcers you listen to on a day-to-day basis are wonderful at what is called the “Ad Lib” inside small business.
Most of them aren’t. What they are is specialist, creative, funny and most importantly prepared. A lot of top morning shows have qualified writers who are behind the scenes feeding material to the “on air talent” as the display progresses. Others expend hours researching present events and planning what will be included while in the daily show.
That’s simply because, frankly, I don’t normally get it very tough for getting return calls from the voice mail messages I leave. Not even from complete strangers, well-known authors, top-level executives, and so on.
Entry Filed under: Commerce Compass, Living With Media, Promoting Stuff