Joint Venture Ideas - Business Acumen Exerpt Originally by Kevin Lam
December 13th, 2009
One of the quickest ways of building your client base is to search out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have giant’responsive’ mailing lists and make them an offer they can not refuse.
Many people have tried using this technique but have failed miserably. I’ll tell you why.
The issue with most folks is they are only targeted on what they can get out of the deal. You will never get it if that is what your focus is on.
When you’re trying to form JVs, target the other party and ask,’What do they need? What am I able to offer them that will be valuable to them?’
Sure, you can just offer the other person a piece of the profits if they accept to commend your product/service to their list, but that’s what everyone does! And nowadays, that’s not alluring enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a joint venture I simply tell them I want to promote their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they are an ezine, newsletter or business with a giant opt-in list ). I assure them that a singular page will be made and payments will be made right to the partner.
Think about it!
You’ll be giving the partner further exposure, higher profits and security of their business. In doing so, you also will be in a position to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for repayments on products and services they need!
With this concept to mind , go out there and seek for some businesses who already have a gigantic list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
Entry Filed under: School of Marketing, World Of Management, Your Business