Trafficero

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

January 29th, 2009

Their is an old Saying it goes something like this ‘Figures Lie and Liars figures. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for.

In a previous Article ‘All You Need to Know About Your Website Traffic is Contained in 5 Key Stats’ I discussed AWStats and 5 key areas related to Search Engine, Back Links and Reciprocal Links. In this article we will learn how to use a few more Statistics from AWStats.

Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. Most of the Cpanel’s are very similar if not identical to the one my Hosts uses.

When it is time to check my web page traffic statistics I click on Log and then Web/FTP Stats and finally AWStats. I am now presented with a List of Stats to look at. This Article will discuss

1. Navigation: Full list
2. Navigation: Entry
3. Navigation: Exit

1 - Navigation: Full list

This will list all of your web pages that were visited and how many times they were visited. If you have web pages about sports and you notice that your golf pages were visited the most and your Bowling pages are visited least. You may want to think about either how to make a bigger profit by having more golf pages. You may also want to see what you can do to make your bowling pages more popular.

2 - Navigation: Entry

This is a very important stat. It will tell which was the first web page each visitor saw. You should look for patterns. If you have been trying very hard to send traffic to your buckwheat pillow pages is it working? Are you surprised to learn that your loan page is doing well but your life insurance page isn’t? You may want to look at your pages that are performing well and see if you notice patterns that you can apply to other pages.

3 - Navigation: Exit This stat tells you which was the last page each visitor saw. A good way to use this page is to do split testing. You have 10 pages about golf. You want to send your golf page visitors to a golf vacation-planning page. By creating 2 different golf vacation planning pages you can see which method link methods works best.

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Mike Makler has been Marketing Online Since 2001 When he Built
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Expose Your Businesses Products & Services with Professional Videos

January 29th, 2009

Videos on the Internet are a critical tool to market your businesses products and services. Sure, there are dozens and dozens of other marketing approaches available which include editorial writing to blogging, from public relations to podcasting. Though, nothing says “cool, connection, & creative” like a commercial video.

More and more organisations of varying sizes are generating professional videos about their products. They are not only just posting them on their company sites, but They’re adding them on their official blogs. To gain international twenty four seven exposure, promotional videos are being added to dozens of video-sharing sites like YouTube & Kwego. And why not ? it’s free, easy-to-do, & can have a noteworthy difference, in many cases, on the traffic it sends to your firm’s website.

There are a lot of other reasons why video commercials are a fabulous way to advertise your business. Visit Vidify.co.uk for cost-effective video production and distribution services.

Promotional videos benefit from an extensive circulation: Videos by their own nature are easy to “package” which means they are perfect to go into a selection of different distribution channels. You can post them on your companies website or blog, then again you can upload them onto your desktop machine & show them time and again at a company show event. You can post them to a lot of Web video-sharing social media sites. You can burn them onto CDs and give them away or sell them. You can even send them via email.

Web videos are an exceptional way to communicate. As our utilisation with technology develops, so do the methods in which firms like to interact with others. Most individuals are visually oriented meaning that is how they best understand and work with their world. This makes short format videos the supreme business strategy to communicate to today’s customers.

These are just some of the countless reasons why Web videos might be a valuable way to promote your organisation’s services. Learn more about this area to see how you may exploit your valuable time, capital, & energy to talk to your target industry in an innovative and appealing way.